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Ford's Power Promise

 Instilling Confidence in Electric Vehicle Customers

The Ford Power Promise simplifies electric vehicle ownership by focusing on the areas that matter most to our customers. Designed to give them the confidence to go electric from day one, the Ford Power Promise offers a range of promotions and programs, including:

  • A complimentary home charger and standard installation with every new electric vehicle purchase or lease
  • 24/7 live support, including proactive charging assistance
  • Access to on-the-road charging for convenient refueling away from home
  • Assurance in the reliability and health of their vehicle’s battery
Mustang Mach E Jellybean W Accolade Final
F 150 Lightning Jellybean W Accolade Final

Why the Ford Power Promise?

As electric vehicle adoption rises across the U.S., many potential buyers still have common concerns about the electric vehicle experience, particularly around charging, support, and battery longevity. The Ford Power Promise is designed to address these top concerns, giving potential customers the confidence to embrace electric driving.

A lack of information about where and how to charge is one of the biggest barriers for those hesitant to make the switch to electric vehicles.

The Ford Power Promise is built to simplify and support the transition to electric vehicles, especially in areas like home charging, to ease concerns and enhance the ownership experience.

According to a Ford survey from September 2024:

Home charging
is a key factor in the decision to go electric:

89% of electric vehicle shoppers are more likely to make the purchase if they have access to home charging.

Most electric vehicle owners prefer charging at home:

88% of EV owners nationwide prefer to charge at home, and 79% rarely use public charging stations.

Customer knowledge is essential:

46% of shoppers don't know how home charging works, while 92% of current EV owners find home charging as easy as charging their phones.

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Home Charging: Complimentary Home Charger and Installation

Starting October 1, 2024, customers who purchase or lease a Ford electric vehicle are eligible to receive a complimentary Ford Charge Station Pro home charger, along with standard installation. This allows customers to wake up each day with a full charge by conveniently charging at home. Ford is the only auto manufacturer in the U.S. offering both a complimentary home charger and standard installation with the purchase or lease of an electric vehicle.

Additional Details:
To qualify, customers must purchase or lease a new Ford F-150 Lightning, Mustang Mach-E, or E-Transit Cargo Van from a participating Ford dealer between October 1, 2024, and January 2, 2025.

Ongoing Support and Guidance

New — 24/7 Electric Vehicle Support
Ford is introducing around-the-clock live support, including proactive charging assistance. While issues are unlikely, customers can feel confident knowing we’re always ready to help. With 24/7 electric vehicle support, customers can text a dedicated Ford advisor at any time for assistance.

Additional Details:
Available for Ford F-150 Lightning and Mustang Mach-E owners. Customers must opt-in to this service.

New — Proactive Roadside Assistance
Ford’s Roadside Assistance now covers unexpected vehicle events, including running out of charge. No matter where they are, customers can be picked up and brought to the nearest charging station or dealership.

Additional Details:
Available for Ford F-150 Lightning and Mustang Mach-E owners.

Easy Service Solutions
Ford’s extensive dealer network offers local in-person support, while participating dealerships provide convenient services like complimentary Mobile Service and Pickup & Delivery. This allows many maintenance needs to be addressed right at the customer’s home, eliminating the need to drive to a service location.

Additional Details:
To qualify, customers must purchase or lease a new Ford F-150 Lightning, Mustang Mach-E, or E-Transit Cargo Van from a participating Ford dealer between October 1, 2024, and January 2, 2025.

On-the-Road Charging

BlueOval™ Charge Network
Ford provides on-the-road charging support with access to the BlueOval™ Charge Network — the largest public charging network in North America. This network now includes over 15,000 Tesla fast chargers, with more being added weekly.

Connected Built-in Navigation
Ford makes it easy to find public charging options through its Connected Built-In Navigation, as well as Apple EV Routing via CarPlay®, with Google Maps EV Routing via Android Auto™ coming soon.

FordPass® App
With the FordPass® App, customers can locate and pay for charging at any station within the BlueOval™ Charge Network, all through a single account and app, simplifying the charging experience.

Battery Confidence

Battery Warranty
Ford electric vehicles come with an eight-year/100,000-mile high-voltage battery warranty, ensuring peace of mind for our customers.